How Digital Marketing and Drupal Go Hand in Hand?

The world's changing due to technology and everything's getting digital. Therefore, the online marketing strategies are also evolving.

Everyone's moved from newspapers to magazines, to television and now it's all about digital marketing. Just about all industries are stepping up their game.

Emphasizing on becoming the number one in search engines and doing organic link building is the way to move forward now.

But remember Black Hat SEO can get your website banned.

That said, before we dive into SEO and link building, let's get the basics right. 

What Is Digital Marketing? Why Is It Important?

The target audience is shifting online; marketers won't leave a dime behind in leveraging the digital channels, and they will communicate with them accordingly.

This is when Digital Marketing Platform (DMP) comes into play.

Basically, it's just a way to approach the audience through digital platforms. 

When DMP was new, marketers had this 'one message for all' policy, which basically means they were targeting a lot of different kinds of people, but their approach was the same for all the masses. which apparently wasn't a great success.

But now there are many creative heads in the market.

So now you'll find 'n' number of ways to promote the content. Plus, they also meet the expectations of the audience. 

The audience follows 'AIDA' technique that is Attention, Interest, Desire & Action for choosing what they like.

The digital marketers customize each of their messages for all types of audience to meet their needs.

DMP is a unified platform with its center being the website. It's essential to have a site that's integrated with different apps and tools so that we can get our message out there to our target audience.

So DMP not only conveys the message to the public but also manages and creates digital properties, data, coordinates with various collaborators and executes your campaigns.

The essential elements of DMP are mentioned below.

1. It understands how web visitors are ending up on the site and what are they looking for.
2. Connects with the viewers on social media platforms.
3. There's also a marketing software involved which checks your market activities and the activities of your competitors.
4. There is an email campaign tool which focuses on campaigns over emails
5. There's a process in which content is published on the third party website or popular website. It's called content syndication.

Now, that you understand DMP, let’s move on to another factor which is essential for DMP, i.e. Drupal.

What is Drupal? Why Is It Fit for DMP? 

Drupal is a Content Management System (CMS). It's a famous platform for web content management among global companies, government, educational institutions. 

It is backed by one of the most unconventional open source communities.

Drupal is used in more than 230 countries by millions of users.

Marketers like it because it's flexible to organize, manages content, publishes as well as lets you customize it in a number of ways.

A DMP with a Drupal base helps the company build brand loyalty, expand it's digital market, increase its demand and target a wide range of audience.

The following marketing tools make Drupal a great DMP.

  1. CRM Integration: Salesforce and Sugar CRM
  2. Marketing Automation Tools: Act-on, Marketo & HubSpot
  3. Web Analytics: Google Analytics, Omniture & PPC
  4. ERP & ECM: SAP & Alfresco/ Documentum
  5. Email Marketing Tools: Constant Contact & Chimp
  6. Social Media Channels: Facebook, YouTube, Google+ & others
  7. Content Syndication: RSS & Outbrain

A Drupal based website can integrate with various tools/apps to serve as DMP and provide insights to marketers.  

6 Tips that Help a Drupal Website Rank Well on Search Engines

1. Research your Keywords

You need to know which keywords are ranking high and accordingly use them in your URLs, headers, meta descriptions, title tags, and so on. 

Use keyword planner; you will know which keyword has the maximum search volume.

Keyword Planner is a valuable tool to use for good SEO on Drupal websites.

2. Google Webmaster and Google Analytics

All you need to do is get Google Analytics, and Webmaster tools integrated into the website, and it will run data on your Drupal site. 

You will get lost if you are not seeking data from your website, making it difficult to make confident decisions regarding SEO.

3. Backlinks

Backlinks count bigtime. The Penguin and Panda updates try to get comment spam out of the scene.

Always opt for organic linking. Make it look natural by having various types of link built like homepage URLs and simple URLs, long tail keyword and anchor text.

4. Make Everything Work Together

They key to success is making everything work together: the modules, tracking, keywords, backlinks, research and updating your content continuously.

Don't leave any of these, otherwise, your SEO strategy will go in vain.

5. Keep an Eye on Your Competitors

Until the time you are the only one in business, it's all fine, but as soon as you have competitors, it becomes harder to survive.

Therefore, you need to have an idea of the ideas and strategy your competitors are creating.

6. Always Update Yourself

As you know digital marketing is a very dynamic platform which keeps changing.

Similarly, your site also needs a makeover time and again. The websites need to reflect the changing trends.

So if you're looking to build a website, Drupal would make an amazing CMS that's SEO-friendly too. Contact us today for free quotes.