Your website forms the backbone of your business. It’s your online identity!
Today consumers are more tech-savvy than they were even a decade ago. So they expect every company - small or big, to have a great web presence.
Good web presence starts with a creative and stunning web design.
So what is a good web design?
A good web design is one that goes hand in hand with your branding as well as SEO without overpowering each other.
A great web design is the one that’s not only able to attract your end users, but also convert them into customers.
This is possible through SEO strategy and your branding efforts!
That said, the websites that were created earlier were very simple. They were static and didn’t focus on customization at all.
But with time, that has changed drastically. The importance of a properly managed and well-promoted website is on the rise.
This is because your website and design is the face of your organization. It gives information about your products or services.
If your end users are not able to find what they are looking for, they will move to the next website.
This will increase your bounce rate, which is not good for your business.
A well-designed website with proper navigation will not only be user-friendly, but will also help increase the chances that the user chooses the products or services offered.
SEO and its Impact on Branding
SEO is one of the essential aspects that helps in branding online. It’s your one-stop solution, which makes websites strong and visible on the internet and on search engines like Google and Bing.
Good SEO strategies such as link exchanges and link building optimizes your website and makes it stand out from the crowded World Wide Web.
Here are some ways in which you can optimize your website.
- Consider SEO for images
- Remove content blocks
- Improve landing page
- Update your website regularly
- Incorporate keywords and search algorithms
- Optimize your URLs systematically
- Make it mobile-friendly
- Optimize for question-based voice searches
- Incorporating FAQs
To keep your website’s bounce rate down, adhere to 3 crucial points outlined below.
- Incorporate a simple and straightforward menu
- Have well-defined and strategically placed CTAs
- Consider appealing color scheme
You always need to keep in mind your target audience and get your website designed accordingly.
So a clutter-free and easy to use website will do the trick. It will help you connect with more potential customers.
If you’re looking to get more help in branding through web design and SEO, we are here to help.