Our Mission

hurekatek

Empower small and mid-sized businesses (SMBs) to implement AI automation to gain a sustainable competitive edgehurekatek

Our Goals

Equip SMBs with the essential knowledge and tools to thrive in the AI era.

our-goals
  • Immediate ROI & Clear Blueprint

    Immediate ROI & Clear Blueprint

    Cut through the noise with a practical, actionable, and measurable plan that delivers tangible returns on your AI investments today.

  • Immediate ROI & Clear Blueprint

    Empower, Grow & Delight

    Leverage AI to empower your workforce, significantly reduce operational costs, boost revenue streams, and create exceptional customer experiences.

  • Immediate ROI & Clear Blueprint

    Collaborative Community

    Join a vibrant network of business leaders to continuously learn, share insights, and adapt innovative AI strategies for sustained success.

Why we are doing this

AI is under-utilized, not overhyped

Cut through the hype and see where AI really drives growth and efficiency.

Filter the noise, focus on ROI

We don’t just tell you what’s new. We show you how to use it.

Go beyond search and content generation

AI isn’t just for research and social media posts —it’s for sales, ops, customer service, and finance.

Practical playbooks you can use today

Strategies, tactics, tools, and tested frameworks to put AI to work.

exponential-growth-with-ai

Why we are doing this

  • AI is under-utilized, not overhyped

    Cut through the hype and see where AI really drives growth and efficiency.

  • Filter the noise, focus on ROI

    We don’t just tell you what’s new. We show you how to use it.

  • Go beyond search and content generation

    AI isn’t just for research and social media posts —it’s for sales, ops, customer service, and finance.

  • Practical playbooks you can use today

    Strategies, tactics, tools, and tested frameworks to put AI to work.

SMB AI Adoption

Real-World Success & Emerging Trends

Jordan Craig (Apparel)

Achieved 54% YoY email revenue growth by implementing AI-driven predictive segments and automated marketing flows.

Aerotech (B2B Mfg)

Saw a 66% increase in sales win rates within 3 months using AI-assisted CRM for lead prioritization and coaching.

New Services

SMBs are launching AI-powered personalized nutrition plans, legal research tools, and inventory management systems.

Percentage of SMBs using AI Say

Real-World Success & Emerging Trends

Boosts Revenue
SMBs with AI report increased revenue.
0 %
Operational Efficiency
AI makes operations more efficient.
0 %
Auto-Resolved Support
Chatbots auto-resolve customer requests.
0 %

See firsthand how AI transforms operations and customer engagement with these real-world applications we’ve built for other businesses.

Revenue Generation

  • Outreach and Cold Email Marketing: AI automation to drive revenue.
  • Automated Contact Form Follow-up: AI provides immediate, personalized follow-up to website inquiries, never missing a lead.

Operations

  • AI Order Taking at Drive-Thru: Watch an AI seamlessly process orders at a busy drive-thru, improving speed and accuracy.
  • Returns Processing: Streamline and automate the handling of product returns, improving efficiency.

Customer Success

  • AI Voice Agent for Customer Support: Experience an AI handling complex customer inquiries and resolutions in real-time, boosting satisfaction.

Who this is for

We partner with visionary companies that match this profile and mindset to unlock their full potential.

Revenue Range

Companies with $1M – $250M in annual revenue, ready to leverage AI for their next growth phase.

Growth Mindset

Leaders who are open-minded and eager to embrace innovative AI solutions to scale their operations.

Strategic Goal

Organizations focused on optimizing business operations with AI for efficiency and competitive advantage.

Future-Oriented

Businesses seeking rapid growth and significant scale through intelligent automation and enhanced capabilities.

Industries

  • Retail & eCommerce
  • Restaurants
  • SaaS companies
  • Professional Services
  • Events Management

Roles

  • Sales
  • Marketing
  • Customer Success
  • Customer Service
  • Operations

Technical Solutions

  • Self-Hosted LLMs/Multi-Modal Models
  • Custom AI Models and LLMs
  • AI agents
  • Voice AI systems
  • Workflow automation

Enabling Technologies

Beyond legacy AI – The current AI landscape is built upon a stack of powerful new technologies that make advanced automation accessible to SMBs.

enabling

Foundational Models

Multi-modal AI models (text, image, audio) available both publicly and for secure self-hosting, forming the base for intelligent applications.

enabling

Custom Models (RAG)

Enhance foundational models by integrating Retrieval-Augmented Generation (RAG) with your unique business data for highly relevant and accurate outputs.

enabling

AI Tools & Applications

A rapidly expanding ecosystem of AI-powered tools for content creation, business process automation, sales, customer service, and voice agents.

enabling

Orchestration Layers

The 'glue' that seamlessly deploys, connects, and secures disparate AI components and data sources across your business infrastructure.

Expert Insights

Leaders across industries recognize AI’s transformative power, highlighting its immediate impact and future potential for businesses of all sizes.

“AI will fundamentally change how people work, learn, travel, get health care, and communicate with each other. Entire industries will reorient around it.”

— Bill Gates, Co-founder of Microsoft

“Generative AI could add the equivalent of $2.6 trillion to $4.4 trillion annually across the 63 use cases we analyzed, across various industries.”

— McKinsey & Company, The economic potential of generative AI

“I predict that a lot of jobs will simply go away. We can assume that if you are doing some kind of repetitive task, it will probably be automated by AI.”

— Sundar Pichai, CEO of Google

Can AI live up to the hype?

Unrealistic Expectations

The vision of AI as a magical solution for all business challenges often leads to misdirected investments and disappointment.

Misinformation & Fear

Overblown fears of job displacement or AI autonomy can overshadow the real benefits and practical applications available today.

Data Dependencies & Hallucinations

Current AI models require extensive, high-quality data and can sometimes generate plausible but factually incorrect information.

Integration & Ethical Gaps

Seamlessly integrating AI into existing workflows and addressing complex ethical considerations remain significant hurdles.

lessons-learned

Lessons Learned

Insights from both established enterprises and agile startups reveal key differences in successful AI adoption strategies.

What Large Enterprises Get Wrong

  • Struggle with change management, complex integrations, and bureaucratic decision-making.
  • Miss significant ROI opportunities by not prioritizing back-office automation and in-housing outsourced operations.

What Successful Startups Do Right

  • Embrace an AI-first approach with rapid experimentation and agile integration.
  • Embed AI across all functions: sales, marketing, research, coding, operations, and customer service.
  • Leverage AI to free teams for high-value, strategic activities.

The SMB Success Formula

People

Right team with AI mindset and willingness to learn new approaches

Data

Clean, organized information that feeds your AI systems effectively

success-formula

Process

Streamlined workflows that integrate AI naturally into daily operations

Technology

Right tools and platforms that scale with your business needs

Success requires alignment across all four. Miss one, and your AI initiative will struggle to deliver results.

Building Your AI Foundation:
The 8 Pillars

AI-Readiness-and-Policy

AI Readiness Assessment & Policy

Assess AI readiness across teams and systems, identify ROI opportunities, and set a corporate AI policy.

Data-Infrastructure

Data Infrastructure

Solid data foundation and custom LLMs tailored to your business

Communication-AI

Communication AI

Voice, email, and chat systems that handle customer interactions

Workflow-Automation

Workflow Automation

AI agents that streamline repetitive business processes

Business-Integration

Business Integration

Seamless connection with your existing core business tools

Education-and-Training

Education & Training

AI education and skill development for employees

Governance-and-Security

Governance & Security

Proper oversight, security protocols, and human supervision

Continuous-Learning-and-Improving

Continuous Learning and Improving

Systems to capture feedback that drives ongoing improvement and adaptation

How to Engage, Join the
Community, and Connect with Us

Connect-and-
Contact Us

Connect and
Contact Us

Next
-Webinar

Next
Webinar

Weekly-
Office-Hours

Weekly
Office Hours

Book-1-on-1
AI-Advisor-Meeting

Book 1-on-1
AI Advisor Meeting

Your AI transformation starts with the next step you take. Let’s make it count.

Connect and Contact US

Roopak Gupta

Roopak Gupta

Hureka Technologies
Founder and CEO

Heads the AI consulting agency Hureka Technologies and the mTap networking and digital marketing platform. Roopak specializes in helping businesses implement practical AI solutions that drive measurable results.
Peter Chmiel

Peter Chmiel

Cutting Edge Consulting
Founder and CEO

Principal consultant at Cutting Edge Consulting and founder of the Innovators Alliance AI community. Peter mentors startups through the Philly/Princeton Founder Institute and leads AI/Web3 accelerator programs at Crypto Monday’s.

Roopak – do we want to add, email addrress, website urls, calendly links, twitter and other social media or just display our mTap QR Codes?

Join Our Weekly AI for Main
Street Webinar Series!

Every Thursday at 2:00 PM EST

Dive deep into practical AI applications tailored for small and mid-sized businesses. Each week, we explore a new theme to empower your business with cutting-edge AI strategies and tools.

networking-outreach

Networking & Outreach

1st Thursday of the Month Strategies to leverage AI for expanding your professional network and optimizing outreach efforts.

ecommerce

eCommerce & Restaurants

2nd Thursdayof the Month Discover AI solutions to enhance customer experience, streamline operations, and boost sales in retail and food services.

SaaS-Solutions

SaaS Solutions

3rd Thu of the Month Explore how AI can transform your Software as a Service offerings and internal processes for greater efficiency.

AI-Advisory

AI Advisory

4th Thursday of the Month We guide you through the foundational pillars of AI adoption for your business

Showcase Real-World AI Applications

Explore practical examples of how AI is transforming businesses today:

Empower, Grow & Delight

AI-Powered Networking

Discover how mTap's AI optimizes professional outreach, identifies key contacts, and automates follow-ups to maximize networking efficiency.

Smart Event Management

See mTap's AI capabilities in action for seamless event planning, attendee engagement, and post-event analytics, enhancing the overall experience.

Voice AI for Fast Food

Witness how an AI voice agent transforms customer service by efficiently handling orders, queries, and drive-thru interactions for fast food restaurants.

Empower, Grow & Delight

WooCommerce Returns Automation

Learn how AI integration with WooCommerce streamlines your e-commerce return process, automating approvals, tracking, and customer communication.

Join Our Weekly Group Office Hours!

Every Friday at 2:30 PM EST

Unlock the full potential of AI for your business in our interactive weekly sessions. Get direct support, share experiences, and collaborate with peers and experts.

direct-support

Direct Support

Get real-time answers to your pressing AI questions and implementation challenges.

collaborative-learning

Collaborative Learning

Connect with a community of like-minded SMB leaders and share valuable insights.

practical-solutions

Practical Solutions

Discover actionable strategies and tools to implement AI effectively in your business.

expert-guidance

Expert Guidance

Receive personalized advice from our AI specialists in an interactive setting.

Potential-of-AI-for-Business
AI Advisory

Book Your Advisory Meeting

Personalized AI Strategy for Your Business

Gain tailored insights and a clear roadmap for integrating AI into your specific operations. This dedicated session offers an opportunity to discuss your unique challenges and opportunities directly with our AI specialists.

Let’s collaborate to unlock your business’s full AI potential.

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