The Challenge
The Academy needed a public-facing site that matched the credibility of the NFL Alumni brand and supported real program operations.
Athlete profiles, program registration, and editorial content all needed to coexist without feeling like three different sites.
The Solution
We built a custom WordPress experience with structured content models for programs, athletes, and events, plus a registration flow tied to operations.
Performance, accessibility, and brand polish were treated as first-class requirements.
The Outcome
The Academy operates from a single digital surface that program staff can update without engineering involvement.
What we built
- ▸Custom WordPress with structured content models
- ▸Program registration flow
- ▸Athlete + event profile system