Jeremy is great at online marketing. He has got 60+ clients, and he leads a team of more than ten people. When he started out with his business, he was the hardest worker in town and he would get his clients real results. His clients were happy. Jeremy was happy.
Soon, Jeremy had more clients than he could handle. His life was secure. With this security, he started getting lazy. Really, all he needed to do was to maintain the rankings he had already achieved.