Blog

by Akansha
Feb 26, 2021

Local SEO helps businesses to appear in local search results.

by Roopak
May 17, 2020

Our human nature almost always presumes the possibility of something or the other going awry with our set of plans?

Or maybe it's just me :), can't help it!

Funny thing is that our worst nightmares almost take shape close to what we conceived in our imagination.

The jitters it leaves you with, is only to be experienced. Not only does it ruin what you planned but it also robs you of the last drop of confidence!

by Manpreet
May 21, 2019

Having a website isn't a choice. It's a must-have.

But are you taking it seriously? 

In this post, we list down 11 web design mistakes that prove costly to small business owners, sometimes requiring them to redesign the whole website (doubling their expenses) or losing out on traffic & customers on a daily basis until they recognize they need the redesign. 

by Manpreet
Apr 23, 2019

Jeremy is great at online marketing. He has got 60+ clients, and he leads a team of more than ten people. When he started out with his business, he was the hardest worker in town and he would get his clients real results. His clients were happy. Jeremy was happy.

Soon, Jeremy had more clients than he could handle. His life was secure. With this security, he started getting lazy. Really, all he needed to do was to maintain the rankings he had already achieved. 

But, he failed to do it.

by Manpreet
Apr 14, 2019
You know the usual - business cards and presentations. Those are old school branding tools. Yes, they work. But there are a lot of online branding tools that can boost your business growth within a limited budget. In this post, find out about top 5 tools for branding your business online and how you can use them precisely for branding.
by Manpreet
Apr 02, 2019

Small business owners often find it intimidating to move to digital sales. Maybe, you already have a website and use social media, but if it hasn't brought you a few leads in the last month, you need to rethink your strategy.

by Manpreet
Jan 11, 2019
In this post, we are going to cover digital marketing basics that every small business owner must know. Digital Marketing: The practice of marketing products & services using digital technologies. For a small business, an effective digital marketing strategy must be cost-effective and highly automated, to utilize resources with better efficiency.
by Manpreet
Dec 27, 2018
In this post, we have listed down 7 tricky and peculiar local SEO challenges businesses in New Jersey face. The post is relevant to any business operating in a densely populated area.
by Manpreet
Nov 24, 2018
How many types of chatbots are there? Some say there are 3 and some have rounded up the number at 7. What’s the correct answer? It depends.
by Manpreet
Nov 21, 2018
We’ve created this resource for small business owners and startups to help them learn about the on-page SEO services and techniques that are working at present and would continue giving favourable results in the near future.
by Manpreet
Oct 22, 2018

In this post, we discuss what are the top content marketing trends that will keep marketers busy in the next year. We analyze the shift in the way people are consuming content and how marketers can attract attention of their potential clients. 

by Manpreet
Oct 16, 2018
Content and tutorials are often free on the internet. Reading a few articles about search engine optimization may make you think anybody can do it… you can do it. But as a business owner, would it be wise for you to take the reins of SEO instead of managing your core business?
by Manpreet
Oct 15, 2018
The very fact of tagging ourselves as professional SEO services means we know what we do. We know more than enough to not believe in SEO myths and not feed those to our clients.
by Manpreet
Sep 22, 2018
Considering it’s a complex system built for extensive websites, it’s often assumed that Drupal SEO is hard.
by Manpreet
Sep 14, 2018
Text messages have been there since decades but are they still relevant? In this post, we discuss the emerging trends in SMS Marketing, putting it right at the top in the list of preferred marketing channels by marketers all around the globe.
by Manpreet
Sep 02, 2018
Watching out for the biggest digital marketing trends is crucial for any small business these days. In today’s post, I’m putting down top digital marketing trends that you can still leverage, before everybody else does.
by Manpreet
Aug 17, 2018
Be careful with your investments. With the need of quick results, short-term powerful strategies are ta small business owner’s only option. Affordability is the deal-breaker. 
by Manpreet
Jul 22, 2018
When the attention span of internet users is diminishing day by day, what should the companies do to retain the customers? What strategies would help them boost sales when they have to struggle even to keep the customer on-site?
by Manpreet
Jul 20, 2018
When your employees are working to their full potential, why do you need to spend on this new technology? Why use those computer programs that would kill livelihood of many?
by Manpreet
Jul 18, 2018
Each small business has a unique set of problems, but all of them revolve around affordability, and time.
by Manpreet
Jul 16, 2018
Retail industry works with tight budgets and often, low margins. It’s the quantity of sales that will get you positive ROI.
by Manpreet
Jun 25, 2018
Working with machines is nothing new for financial sector. Over 73% of everyday trading is already done by algorithmic machines.
by Nitin
May 26, 2018
Right after they were born, its popularity spread like wildfire and who had anticipated they will occupy such a giant space in our lives and our business.
by Manpreet
May 18, 2018
Chatbots, the self-learning computer programs, are the future of marketing. And there goes that fluff line that we, as marketers, hate.
by Manpreet
May 18, 2018
Chatbots, the intelligent robots, have emerged as the most trending technology in the last few years.
by Anish
Apr 22, 2018
Online and Offline, we are all familiar with this lingo now.
by Manpreet
Apr 20, 2018
The Accelerated Mobile Pages (AMP) is an open-source coding standard to improve the performance of web pages, content and ads. It is introduced with the aim of improving the performance of the mobile web.
by Anish
Mar 17, 2018
The world's changing due to technology and everything's getting digital. Therefore, the online marketing strategies are also evolving.
by Nitin
Feb 13, 2018
Our human nature almost always presumes the possibility of something or the other going awry with our set of plans?
by Anish
Jan 24, 2018
To establish a strong online presence, you need a responsive website. To cut the clutter and stand out on the internet,  responsive web designs should be your go-to strategy.
by Anish
Jan 18, 2018
When it comes to SEO, everyone wants to stay one step ahead of their competition.
by Anish
Dec 27, 2017
Google has cracked down and gotten rid of the negative practices that could earlier manipulate ranking and other SEO practices.
by Anish
Dec 25, 2017
This is certainly not an alien language! It’s the language of the generation today.
by Shakeel
Dec 15, 2017
Today consumers are more tech-savvy than they were even a decade ago. So they expect every company - small or big, to have a great web presence.
by HurekaTek
Nov 28, 2017
If you send email, edit documents, watch movies, listen to music, play games or store pictures and other files on the internet, it is cloud computing that is making it all possible. The first time cloud computing came existence was barely a decade ago.
by Anish
Sep 22, 2017

Today, people spend twice as much time on the internet as they used to 12 years ago. It says a lot about how people perceive the Internet, the way people shop and buy has completely changed. This means offline marketing is not as effective as it used to be. Marketing has always been about reaching out to your audience where they are already present. Today, it means on the Internet.

by Anish
Sep 15, 2017
Artificial Intelligence (AI) has been the buzzword in the technology world for quite some time now. AI is incredibly fascinating; it allows computers to improve their perception, cognition with growing experience. Machines learn (using deep learning algorithms) on data, giving you the desired results.
by Anish
Aug 25, 2017

When most of us started using Siri, we acted like total kids asking random and irrelevant questions trying to play with it. “Hey Siri, Could you please call me Ironman?” – “Yeah, sure, Ironman.” –  “Ironman, do you want me to add last name to it?”

by Manpreet
Dec 20, 2016
Back in 2008, Google engineers had a search engine algorithm, a manually crafted one, and which site would rank where on what keyword was easily predictable. But with the onset of Hummingbird, it has got too confusing for the SEOs to figure out what makes a site rank better because it isn’t just keywords and it isn’t just the links.
by Nitin
Jan 14, 2015
Infra cost is understandably the most unavoidable and necessary ingredient for any Tech startup. Coming to terms with it initially is almost a shocker considering the amount of cost & manpower muscle the company needs to deploy. Shelling out such an exorbitant amount is not feasible for all, so what can be the alternative?
by Shakeel
Nov 10, 2014
Gone are the days when websites were built to run in little squares, we call mobile phones. The whole investment from design to web development, content creation, and infrastructure was meant to be perfectly appearing through a mobile phone device.
by Nitin
Jul 20, 2014
For every single one of your eureka moment, we can get you Hureka - Incubation till you secure seed.


Well pretty much everybody!
We've had clients from almost every industry