Marketing Experts are continually discussing, examining, establishing a relationship between content marketing and search engine optimization (SEO). 

The key objective of running a successful lead generation campaign is to generate leads.  

Digital marketing analytics reports data produced as a result of your digital marketing efforts. This data reveals what’s working and what’s not working in your execution of your digital marketing strategy.

In our in-depth small business guide to email marketing, we’ve discussed how to get started with email marketing & how to create emails that convert. Today, we’re discussing how to get your emails opened.

Every now and then, Google makes a change to their core algorithm that puts a major impact on search engine rankings of websites across the internet. 

Any email campaign is only as strong as its content. You want your content to have a clear direction that entices readers to want to follow along. Email marketing is an excellent way to stay connected with new leads and loyal customers. But it requires a strategy for it to work. 

The art of building a business stands on the business’s ability to communicate with its customers. There are several ways you can communicate with customers, email marketing being one. However, it remains a pillar on its own due to the amount of dedication it takes to just get email marketing up and running. So what you need to get started in email marketing? 

First,  what is email marketing?

So, here's "From Dropping BILLION $ Ideas to Educating People on How to Build StartUps w/Hureka"

Apple and Facebook have been at each other’s throats publicly. Their fight is going to negatively impact businesses advertising on Facebook. Here’s how! 

What’s Happening?

Apple’s latest iOS 14 update has changes that have crippled Facebook’s ability to personalize ads & offer detailed reporting to advertisers. 

Do you want to utilize PPC advertising but are being constantly beaten down by the competition with big budgets? Facebook has enabled millions of small businesses with its affordable & unbelievably amazing advertising options. 

Before we dive into the details of Facebook advertising, let’s bust some common myths.

Local SEO helps businesses to appear in local search results.

Our human nature almost always presumes the possibility of something or the other going awry with our set of plans?

Or maybe it's just me :), can't help it!

Funny thing is that our worst nightmares almost take shape close to what we conceived in our imagination.

The jitters it leaves you with, is only to be experienced. Not only does it ruin what you planned but it also robs you of the last drop of confidence!

Part I of IV: 8 Tips To Gain Effective Volume

Listen up...

Having a website isn't a choice. It's a must-have.

But are you taking it seriously? 

In this post, we list down 11 web design mistakes that prove costly to small business owners, sometimes requiring them to redesign the whole website (doubling their expenses) or losing out on traffic & customers on a daily basis until they recognize they need the redesign. 

Jeremy is great at online marketing. He has got 60+ clients, and he leads a team of more than ten people. When he started out with his business, he was the hardest worker in town and he would get his clients real results. His clients were happy. Jeremy was happy.

Soon, Jeremy had more clients than he could handle. His life was secure. With this security, he started getting lazy. Really, all he needed to do was to maintain the rankings he had already achieved. 

But, he failed to do it.

Small business owners often find it intimidating to move to digital sales. Maybe, you already have a website and use social media, but if it hasn't brought you a few leads in the last month, you need to rethink your strategy.

In this post, we discuss what are the top content marketing trends that will keep marketers busy in the next year. We analyze the shift in the way people are consuming content and how marketers can attract attention of their potential clients. 

Today, people spend twice as much time on the internet as they used to 12 years ago. It says a lot about how people perceive the Internet, the way people shop and buy has completely changed. This means offline marketing is not as effective as it used to be. Marketing has always been about reaching out to your audience where they are already present. Today, it means on the Internet.

When most of us started using Siri, we acted like total kids asking random and irrelevant questions trying to play with it. “Hey Siri, Could you please call me Ironman?” – “Yeah, sure, Ironman.” –  “Ironman, do you want me to add last name to it?”