Digital Marketing Strategy Framework

We work with you to define a strategic process model that outlines the framework giving the sequence of activities to achieve the goals set forth in the marketing plan of your company.

We review with you the current capabilities of your organization to manage all digital touchpoint and lay out a clear path to Plan- Acquire-Convert-Engage your prospective and current customers. 

Plan

  • Layout digital strategy success factors 
  • Define customer personas 
  • Create customer segment
  • Layout the customer journey for each customer segment
  • Align on the digital channels based on the customer segment and digital marketing budget
  • Define marketing funnel with a message and CTA's for each stage in the funnel for every customer segment
  • Agree on KPI's to measure the outcomes 
  • Define Reporting Parameters 

Acquire 

  • Execute the strategy based on the Plan
  • Social media marketing
  • Search engine optimization 
  • Paid ads
  • Display ads
  • Events, podcast or webinar 
  • Digital boards 
  • Define landing pages

Convert 

  • Create lead magnets
  • Define and execute email marketing campaigns 
  • Setup SMS marketing campaigns
  • Personalization by web and other digital touchpoints

Engage

  • Define customer onboarding process
  • Drip email campaigns 
  • Marketing automation to advance them into the funnel 
  • Personalized content 


Let us help you create your digital marketing framework.
The plan is everything! Do you have one?

Technology

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Integrations

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Digital Marketing Framework is the back bone! 
How strong is your framework?