Content Gap Analysis
If you have been in the digital marketing game for any time, you have most likely created a ton of content. We start with our clients to identify which content is producing results and which isn’t, then to identify new content that is essential to support their various marketing funnels.
A content gap analysis enables you to identify content that is missing and preventing your brand from achieving your digital marketing objectives. It reveals new opportunities in your content marketing strategy to improve your SEO and build high-performing content for your customers at every stage of their journey with your business.
- Analyze Your Current Content: Start your content gap analysis with an inventory of your current content. Next, analyze your content to see where you are performing well and where you are underperforming.
- Analyze Competitor Content: Examine your competitors to see how they move people through the buyer’s journey. Do they focus on specific types of content? Where do they win and where do they fail? Try to identify what they do better than you and where they’re missing the mark.
- Conduct Primary Market Research: Interview potential clients, current clients and industry experts directly or by sending out surveys for feedback. Try to address people at each stage of the buyer’s journey by sending out market research surveys to different segments of your audience.
- Fill Any Gaps: Now it’s time to fill the content gaps you’ve identified with new content that’s 10x better than your competitors’. Your new content should be thorough, compelling, and useful. Creating high-caliber content in a market that’s already saturated is a tall order—but it’s achievable with the time and resources to make it happen.
A content gap analysis is a great way to rapidly improve your digital marketing return on investment by enabling you to focus your content on what works in generating results and reduce your time on content that isn’t working.
We have been producing new content weekly for years. Hureka Technologies’
content gap analysis helped us see how we could achieve more with even less effort.