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Wondering How To Win The Semantic Search Game? Read This!

Semantic Search Effective Veracity
Roopak Gupta
5
min read

Part IV of IV: 8 Tips 8 to Effective Veracity

Trust Everybody … But Cut the Cards!

(Finley Peter Dunne)

In this blog post series, we discussed Part I: 8 Tips to Effective Volume, Part II: 8 Tips to Effective Velocity, and then explored Part III: 8 Tips to Effective Variety.

In all these parts of this blog post series, we started exploring the 8 facets to win at the game of Semantic Search, as you can find in the Google Semantic Search by David Amerland’s book.

Let's dive into the fourth part of this series by gaining some trust. Veracity is not a common word that I will use in daily life, so I had to look it up to find its definition. What about you?

What is Veracity in the Semantic Search Game? Google gives an implied token of trust when you search the web with semantic search. It isn't only a search engine but also a verification game.

Although it is helpful for web searchers, what the implications that it creates for content publishers.

1. Veracity Of Content

You can increase the webpage value by linking or mentioning the original source of the info. It will boost the credibility of your web pages and improve ranking.

What does it suggest for your web publishing actions? Well, they do exist in the everlasting World Wide Web and not in a vacuum.

The difficulty is that you need to prepare and link to credible sources across the web. The possibility is your eagerness to do that work to enhance your trustworthiness and reliability.

The practical effects are not that intimidating as they appear. However, you might require to look and search about what you are writing to add the components of credibility. You can effectively use what you discover to stimulate to write impactfully.

2. Veracity Of Social Media Profile 

 The Google Authorship functionality facilitates the semantic search capability to map out the relational links across the web.

The functionality of Google and the network are used to verify real brands and people posting their content.

It is an exceptional way for you to have the right to content ownership.

It will also boost credibility, which is vital for both visitors and search.

3. Veracity Of Social Interaction

What is a +1 or like is worth? So, what is it that makes your connections click them?

Google's viewpoint is that they are not certain, so they don't recognize it as a definite signal. Although if you are thinking of purchasing a whole lot of likes, then don't do that!

Google sees these comments and shares very differently. They perceive these activities as powerful social signals with the same impact on search rankings. 

The bottom line is that gaining trust via social communications is not sufficient, but lacking this certainty is a bad signal. Let's move ahead on social engagement.

4. Veracity Of Social Engagement

Now we have reached the spot where the rubber hits the road. You are in a good position to ace your engagement game if you have outstanding content, post interaction, and a strong presence on social media. 

If you fail to reach those standards in any area, then you need to revisit your strategy from the beginning.

You basically have to offer quality content compelling enough to engage visitors. You can earn their mentions and comments, but can’t buy them. 

Well, nobody said that it's going to be easy to win the semantic search game. You have to get started with the game and give it your all to achieve your objectives.


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5. Veracity Of Website Traffic

No one will even consider this not as a business or person.

There are people that you always need to make sure that they made the cut by leveraging the technology to drive traffic to their website.

Well, this approach didn't work for some time now, so don't waste your efforts and time on it.

Instead, work on generating engaging content to grab visitor attention.

6. Veracity Of Mentions

Fake it till you make it will not work with fabricated mentions. The opportunity only provides short-term benefits, and you may face consequences. So, don't bother.

Outstanding content matters a lot as it gets noticed and comments.

You can gain Google's trust and its visitors by mentioning content with legitimate co-citation. 

7. Veracity Of Links

Google is looking for genuine and real links. But having a link to them and having them a link to you carries its risks.

Still, it is vital to have links in the semantic search links.

 Another great way to earn links is guest post blogging to earn trust.

The essential thing to remember when earning such links is to earn them and not buy them.

8. Veracity Of User-Generated Content

The holy grail of real and genuine comments on your site once again is content.

Keep your distance from fabricated comments from your friends, relatives, or any known person. What you require is genuine interaction from your visitors. 

The more the better, yet you will attract more comments with engaging content. As we are wrapping up this part iv of the blog post series are 8 tips to efficient veracity:

  • Be transparent
  • Be genuine
  • Secure engagement from social network 
  • Create outstanding content 
  • It is the only way that works
  • Have trust you can do it!
  • Start now!

Wrap Up

This is part of 8 tips to effective veracity that can help you win the game of semantic search. 

Kindly read Part I: 8 Tips to Effective Volume, Part II: 8 Tips to Effective Velocity, and Part III: 8 Tips to Effective Variety.

We recommend you to go through Google Semantic Search, a book by David Amerland. But brace yourself before you take a dive into the depths of this material and avoid just giving it a casual read.

We believe that you will find our Wondering How To Win The Semantic Search Game series beneficial for your business and appreciate that you read all these post series.

We really appreciate and greatly welcome your shares and mentions. Hope you will find your business on the first page of search results.

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WRITTEN BY
Roopak Gupta
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