First things first, SEO means Search Engine Optimization. This refers to improving your rankings in search engines for relevant keywords and phrases so that more people can find your website when they search for those words or phrases online.
This doesn't mean or translates into “overnight growth of your business.” A good SEO may boost traffic to your website and convert more leads, but it won’t give you overnight success. And for this, you will need to hire a good SEO marketing agency first.
You may be wondering what kind of things you should look for in an SEO company. Or how to know if they are qualified. There is no perfect answer for this, but some factors can help you determine the best fit.
5 Factors To Consider When Hiring An SEO Company
1. SEO knowledge
This one may seem quite obvious to you, but a lot of people skip this. You are hiring a company that will improve the SEO of your website, so before hiring, you need to test their SEO knowledge, and the best way to test their expertise is by doing a google search.
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Search for “SEO company” or “SEO marketing company/agency” and see how many times the company you are thinking of hiring ranks. If you are looking for a local company, add the location tag after the keyword. Suppose you are from New Jersey, then search for “SEO marketing company in NJ ” or “SEO company in NJ.”
If the company ranks on the first page, it's an excellent sign that it is legit and good. But if your potential SEO partner can't even get their website ranked, you should take this as a big red flag!
2. Reviews & Testimonials
Most SEO Marketing companies have on-page reviews, so they can be easy to find. But look out for companies with ONLY positive reviews or 5-star reviews.
No matter how good a company is, at times there are bad reviews. So a company with reviews between 3.5 to 4.5 is a good one. Companies with a lot of reviews in a short period are the ones you need to avoid.
Another place to look for reviews is LinkedIn. That’s one place where a good company will indeed have a profile, and you can find many genuine client testimonials there, which you could not see on the website as they are filtered out by white-listed customer feedback only. You should also take time to read about their history in more detail if needed before making your decision.
3. Tools of the Trade
Ask them what “Tools” they would be using to optimize your website.
You don’t have to be an expert about this because if you were, then you wouldn't need someone else's help. But asking them what “tools" they'll use for your website is essential. A lot goes into an excellent SEO-optimized site, and the best companies will know how to put together all of these tools to get it done right.
Commonly, tools are used for conducting audits, completing tests, monitoring rankings, competitor analysis, and much more.
The reason for asking this is to test their ability to explain the tools and their willingness to share that knowledge. A good company knows why they are using a particular tool and always make sure their clients understand the hard work they are putting into the project.
4. Reports & Updates
A good SEO marketing agency will provide detailed reports about your website and the things that need changes.
This report includes traffic metrics, conversion metrics, SEO overviews, current marketing strategy, summaries with amazing infographics! It consists of all the stats in a simple format for you to easily understand. Even those who are new to this field can understand it.
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You can ask for another client’s past month report or a sample of their current “format” of the report.
5. Cost of Service
A good or the top SEO marketing agency isn’t “cheap.” And you don’t want a “cheap” company for this. SEO is an essential aspect of your digital presence, and you want it to be as amazing as possible.
A good SEO company has different packages for their various services and the cost highly depends on the results they will be delivering.
One-size-fits-all packages aren’t something you should go for; they won’t help you build the identity of your brand as a unique one. Before you finalize, be clear that whatever you want is exactly what you are getting out of the deal. And a good company will always be very clear about the services you will be receiving and the results they will be delivering.
How can a good SEO company affect your business?
Having a good SEO partner means your business gets long-term benefits. They don’t indulge in “quick fixes'' and therefore, whatever strategies they apply on your website will never do any harm.
An SEO-optimized website will become the primary source of leads. The conversion rate will be high, builds brand awareness and credibility, can increase your social media presence, and boost the growth of your business in the long term.
There are many SEO marketing companies out there that label themself the “best” in the field. But you should always do thorough research about the company as a BAD SEO company can damage your website as well as your business.
Hureka Technologies is a leading professional SEO agency in NJ that develops a comprehensive plan to help you get the best out of your SEO strategies.
Hureka Technologies is the top SEO company in NJ to help you boost your website.