Google has cracked down and gotten rid of the negative practices that could earlier manipulate ranking and other SEO practices.
Black-hat SEO techniques felt the punch with Google and its regular updates!
If you’ve been hearing SEO is dead, you need to know it’s not true.
In fact, if anything, SEO is just a shape-shifter and is here to stay, no matter what anyone says.
Over the years, SEO has changed, and I’d like to think it’s because Google has become smarter.
It’s tracking down websites that don’t provide any value to the end user and is penalizing them.
This is the reason why SEO strategies and tactics have changed, but SEO is still very much alive!
Here are 5 reasons why your business should invest in SEO.
1 - SEO Helps in Branding
Most of your customers are online now.
They look at reviews a lot before buying any new product. If your product or service is not popular or the brand doesn’t resonate with your target audience, they will not buy it.
SEO is no more just a marketing tool. It also helps in brand building by getting an excellent reputation online.
With good content marketing, SEO, reviews and ratings, it can help build your brand image.
2 - Cost-effectiveness
With different types of online marketing like social media marketing, PPC advertising or purchasing leads via emailers, SEO is way more cost effective.
It can also get you good ROI through organic SEO and establish a constant presence as opposed to paid marketing, which is time bound and can become very expensive in the long run.
3 - Good Amount of Market Share
SEO is gaining more market share than ever.
We are progressing to a time when products and services will be searched heavily online only. SEO can improve online presence.
Organic searches can help your customers locate your business easily.
4 - Mobile SEO
Mobile searches has surpassed desktop searches in the recent past.
People are online all the time. This is where SEO plays a significant role in mobile optimization of sites.
Localization of SEO is getting your business in front of people in your specific area who want to purchase your product or service, especially on their mobile devices.
So it’s very essential that your business and website is optimized from a ‘local SEO’ and ‘mobile searches’ perspective.
5 - Everyone Around You is Doing it
The world around you and your competition are heavily investing in SEO. So you shouldn’t lose out in this race.
If you feature in the first fold in Google, and above your competition, it is more likely that your target audience will visit your site than your competitor’s.
SEO will ensure that you maintain your online presence and stay put.
If you’re not there yet, you can easily outrank your competition by implementing the right SEO strategies and getting targeted traffic.
If you lack online presence, SEO is a great way to work things up.
Here are a few benefits of SEO.
- Discover more customers and potential leads
- Brand knowledge and brand awareness
- It is a great business strategy
- Increase social media presence
- Eliminates competition and pushes you ahead
- Increased website visits
SEO is an excellent investment because you can stay ahead of your competition!
SEO is very dynamic and it’s evolving continuously. You need to stay on top of it to maintain or boost your rankings in the search engines.