Local SEO helps businesses to appear in local search results.
It drives conversions and high-quality traffic to local businesses. It helps you stay relevant and compete with your sector's big players.
It is crucial as consumers use a local search on smart devices over voice searches.
The article will cover relevant aspects like local SEO, how important it is for your business, and how can you improve it?
Building an efficient local SEO strategy isn't that hard.
What is Local SEO?
Local SEO implies ranking higher for local area searches.
The most overlooked aspect in Local SEO is acknowledging that there are different platforms through which people can find your business.
There are many platforms where people can find your business other than Google search.
Different platforms that are relevant to Local SEO
The most well-known is the Google search, but there are many other Google-owned properties like Google Maps on Knowledge graph within that search.
Other than Google search, other search engines you cannot ignore are Bing, Alexa, Yandex, and Siri.
Social media platforms like Twitter, Pinterest, Instagram, and Facebook, are used as search engines.
Similarly, local directories like Foursquare, Yelp, etc., can help you establish your business's local presence.
Did you know that YouTube is the second largest search engine? It processes 3 million searches every month.
Google owns YouTube, where you can find a knowledge graph in the search results that you use to your advantage.
4 Important Aspects To Focus In Local SEO
1. Google My Business
Your local business needs to be visible on Google properties, which you cannot ignore.
Google My Business (GMB) is a tool that Google provides businesses to create an online presence across Google, including maps and search.
GMB listing is essential for every business to appear across all Google products.
For instance, SERP has the Local Pack feature providing business locations on a map, including the listing of three relevant businesses.
It is visible on the SERP for any search query having local intent and GMB listing data.
Ensure that NAP is correctly mentioned on the GMB listing. Here N stands for name, A stands for address, and P stands for a phone number, consistent in all business listings.
Focus on generating reviews throughout these platforms by your customer's crucial aspect to improve your local search engine results.
This process has become more critical than any other function as more customer reviews will help you increase your visibility, sales, and traffic.
It is best to collect email addresses at the time of service to generate reviews.
After a few days, you can follow up with customers and urge them to add a review about their experience.
Thank them for their effort and provide them a platform of their choice to publish their thoughts.
3. On-Page Optimization
It can help you optimize your web pages as per SEO to bring in traffic.
One of the low-hanging fruits in SEO is local keywords. You should include the local keywords in your URL and the right places throughout your pages.
Using short URLs can also benefit you. Another helpful tip is setting up location pages for different areas where your business serves.
Ensure that all locations you serve are mentioned in the footer for users to easily navigate the right location from any page.
But make sure that you never duplicate any content on any page as it can have an adverse effect. Check out our blog on on-page services and factors for more details.
Links are crucial to determine where you show up in search engines.
It is a direct ranking factor, and link building is not about having several links to your domain but having quality links with authority and trustworthiness.
There are two types of linking one is internal, and the other one is external. Internal links are links of other pages of your site helping users navigate your website, whereas external link authorities link to related content.
Links from social media platforms like Twitter or Facebook aren't a direct factor in Google, but it is more like a bridge in helping people find your business.
However, a local citation in local SEO is equivalent to a backlink. For instance, it is a mention that could appear in an online directory or other places without having an actual backlink.
Here is a quick tip, add a citation to your location page to get discovered, indexed, and crawled by Google. It is vital as a potential customer will not find it if it is not indexed.
Why Hiring An Expert In Local SEO Is Beneficial For You?
It’s helpful to focus on your core business goals rather than exhausting your resources to upgrade your employee’s skillset for Local SEO and work on other processes vital to your businesses.
A local SEO expert has more experience in this area.
They are aware of other businesses in your area, implying that they understand your business, know potential partners & competitors, and the way they do is with local SEO.
They will have a proper understanding of the restrictions or regulations applicable in your area.
They already know your target audience as they have worked in that area and are aware of your general demographics and how you can target them effectively.
Local SEO is a specialized field and has become a niche among SEO experts. It is a continually changing space, and you require tactics and techniques to adapt to it.
Find a professional who knows Local SEO rather than a general or national SEO agency.
You must be aware of many other aspects of Local SEO to implement it with precision and increase your visibility in the areas you serve.
Hiring an expert for Local SEO will help increase your website traffic, business visibility, and conversions.
Hureka Technologies focuses on transforming your static digital experience into a responsive and thriving environment with real-time conversations.
It is like a live-data hub easily accessible to you, your employees, and your customers.
Are you ready to learn how to get Local SEO Traffic Near You in 2021
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