SEO outsourcing is a remarkably efficient way to handle search engine optimization if you feel you don’t have the time, resources, or skills to do it right. In this article, we'll discuss your options and show you how to do it right
What is SEO outsourcing?
SEO outsourcing is the process of delegating search engine optimization tasks to a third-party service provider. It helps you save money on salaries and expensive tools and lets you focus on other critical aspects of your business.
What are my outsourcing options?
There are three types of service providers that can offer search engine optimization. Your choice will largely depend on your budget the specific services you need.
Option1: Hire a dedicated SEO company
Outsourcing your project to a dedicated SEO company is a great way to ensure you achieve the best results. Since the company focuses entirely on Search engine optimization, you can rest assured that they will implement the appropriate methods, expertise, and resources for your project. They will also have detailed case studies on how they have helped other brands achieve exceptional organic traffic, rankings, and business results.
Option 2: Hire a digital marketing agency
Your second option is to hire a digital marketing agency that offers various online marketing services that include SEO. This approach is ideal if you plan to combine your search engine optimization campaign with marketing efforts on other channels, like display advertising, pay-per-click, Public relations, native advertising, and retargeting.
The downside, however, is that a digital marketing agency may not be as effective at SEO as a dedicated company. So, you may find yourself at a disadvantage if you don’t need their complimentary services.
Option 3: Hire a freelancer
Hiring a freelancer maybe your best option if you're on a tight budget, but it will require that you closely monitor the process.
It can be hard to tell whether you're hiring the right freelancer for the job, so I'll share a few strategies you can implement
Avoid cheap content mills
It can be tempting to hire the cheapest freelancer you can find, but the quality of work you will receive will not boost your rankings in a meaning full way. It will likely be better if you post your job advertisement on a high-quality job board. It will be more expensive, but you're more likely to find someone with the skills to help you beat your competition.
Look for SEO-specific skills
Anyone can claim they're good search engine optimization. That’s why you must pay close attention to the skills and experience of each candidate. Look for niche-specific skills that show the applicant understands what SEO is, and how it works, like
- Split testing
- Data analytics
- SEO writing
- Advanced keyword research.
Your freelancer should also know SEO tools like Google Analytics, AdWords, WordPress, Google trends, Moz, and so on. Choosing freelancers who can properly explain how they use these tools will help ensure you pick the most skilled individuals
When should you outsource your SEO Campaigns?
If you need more expertise Organic search result rankings are very competitive. So, you need detailed research to get results. It requires more work than just placing a few keywords in the right places or publishing new web pages, or starting a blog. Professional agencies will look beyond these metrics to improve your business performance. They will work to enhance your customer acquisitions, market share, and revenue.
When you want to grow: It can be hard to do SEO on a large scale due to the amount of work involved. Outsourcing your SEO gives you the resources you need to get things done.
When you want quick results: SEO companies know the most effective strategies for achieving favorable organic search performance. They can help you make quick progress and implement long-term strategies for favorable organic search traffic. Hiring out your SEO to a professional agency ensures that you get timely results and avoid costly mistakes.
How to outsource SEO
Before you choose an SEO agency or freelancer, you'll need to determine your primary objectives. Wanting to rank #1 is not a real goal because it’s undefined - you will need to be more specific.
It might be obvious that you need more traffic. But, what kind of traffic do you need? Are you trying to make more sales of your most profitable products? Do you intend to operate within a single country, or do you have customers across the world? Do you have retail outlets that need support? Are there specific competitors you want to beat? Answering these questions can help you decide which SEO services you need and choose a suitable agency for your project.
Determine the services you need
The goals you set in step 1 will help you identify the specific services required for your campaign. If you need just one or two, you may want to hire a dedicated company. If you need a broad range of SEO services, you may want to partner with a full-service SEO company.
Set a timeframe
It is worth noting that SEO is a long-term strategy. If you desperately want fast results, you'll be better off investing in something like search ads. If you are going to outsource entrust your SEO to an external agency, you need to be patient. It takes between 6 and 12 months to see meaningful results. If an agency promises overnight success, they're likely inexperienced or doing black hat SEO. Don’t work with them.
Interview several companies
You need to find an agency that’s good at what it does, and the best way to do that is to evaluate several candidates. Look for social proof of their work. What do the reviews say? Are they mostly positive? If they aren’t, it could be a sign of unprofessional service. Next look at their case studies for evidence of the business results they focus on. Are the studies filled with empty metrics? Or do they focus on results that signify meaningful business growth?
Once you've found a few companies that you believe might be a good fit, schedule a call and ask them these questions
- What sets you apart from your competition?
- How will you identify our ideal customers?
- Do you offer link building, technical search engine optimization, and on-page optimization?
- Can you provide client testimonials and references? Do you have case studies of clients in our niche?
- What tools and technologies do you work with?
A capable agency will answer these questions in a concise and meaningful manner. Take it as a warning if you discover dishonesty in any of their responses.
Choose the most qualified company
Once you've found the right agency for your needs, you should clarify your expectations and outcomes. Let them know what your specific goals are, the specific services you'll want. The timeline for deliverables, frequency of meetings and reports, and communication protocols.
SEO outsourcing ensures the best outcomes for your project at a fraction of the time and cost, so it’s the way to go if you're on a tight budget and have limited resources.
That said, you will need a reliable agency to execute your vision, and we're here to help. Hurekatec is one of New Jersey's leading digital marketing agencies.
We have the SEO experience and expertise to help you achieve your goals. Please give us a call so we can discuss your project. Our specialists will show you how our unique approach can help you achieve the best results.